The more familiar and invested they become, the more engaged they will be. Get members of your program to participate in as many reward touch points as you can. Smile helped Evy’s Tree launch a rewards program that was on brand, simple to implement, and easy for customers to use. But, combining it with other ways to earn - like social follows, leaving reviews, and sharing with friends - will make it a truly engaging experience.”Ĭreating a sense of community was the ultimate goal for Evy’s Tree Who’s Hoo reward program. “A focus on orders,” Smile.io’s Alex McEachern says, “makes your program feel transactional. Community engagement, however, is a far better goal in the long term. It’s tempting to make your program all about rewarding orders.
Unfortunately, getting a customer to sign up for your loyalty program in no way guarantees success. This may sound obvious, but far too many loyalty programs fail by not starting with a solid foundation.Īccording to Accenture and Statista, the top two reasons customers give when evaluating loyalty, in general, relate to respect (only after those leading factors do more program-related reasons come into play):ĭata via Accenture and compiled within the Loyalty Programs Guide (PDF)Īs applied to loyalty programs, the top three reasons programs succeed, as reported by the 2017 COLLOQUY Loyalty Census are:ĭata via COLLOQUY and compiled within the Loyalty Programs Guide (PDF) 2. Naturally, the first strategy is to know and major on the factors that influence brand loyalty itself.
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Inside, you’ll get breakdowns and lessons from all 25 strategies, 36 real-world examples, and over 100 stats to back them up: Download the full guide here Want to save this special report for later?
They transition the focus from percentage off, points earned, and sign-up bonuses to more experiential rewards like interest-aligned gifts, surprise upgrades, or exclusivity-based milestones. Today, rewards programs borrow elements from psychology, behavioral economics, and game design. Even better, they create meaningful connections. Loyalty programs provide powerful motivation for buyers to create accounts, come back, and spend more. Axe’s members spent $2.35M more than non-members in 90 daysīy every imaginable metric, loyal customers are the lifeblood of business.Īnd yet, according to Bain & Company, “60-80% of customers who describe themselves as satisfied do not go back to do more business with the company that initially satisfied them.” Evy’s Tree generated 83X ROI and lifted return customers 58%.
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The best offer a combination of free gifts, exclusive discounts, early product releases, and points for product redemptions. Along with a wealth of data and practical insight, this guide highlights how: Ecommerce loyalty programs - also known as, rewards programs - increase retention, purchase frequency, lifetime customer value, and referrals.
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